Philosophy: the Ruby

Always considered the "king of gems" because of its bright red colour, the ruby has always been venerated for its extraordinary power to give energy and harmony to the wearer.
The stone, frequently used from the very ancient royal families, it is immediately reconnected to the famous Black Prince's Ruby, now one of the oldest crown jewels of the United Kingdom.
The ruby, thanks to its energizing and challenging power, it was also worn during the wars as a protective amulet, for example we remember Henry V, who put the Black Prince's Ruby in his helmet during the Cent’ Anni war. In India, the gem is considered an holy stone and it is placed at 1 ° Chakra, where it finds its ideal location to give force effect to the body and to purify the blood. As the use of stones does not replace the medical intervention, now this gem is used to help circulation and prevent bleedings, it is able to detoxify the body and it reinforces our reproductive centre.

Loris Rubino: the destiny in his name

Translate a dream into reality, a value that is close to few.
A spark that becomes an idea, an idea that becomes a project, a project that becomes a product, a product that becomes a business. Like its heraldry formed of a lion, symbol of strength and stubbornness, the eagle that sees high and wide and the horse, smart and tireless, the character' s founder and creator of the brand stands out among many.
For years in the cosmetic sector and initially discredited for his idea out of the common commercial fees, Loris Rubino has invested most of his time and energies in his draft, that has become his life aim. After many years of study and research and thanks to the use of precious stones inside his formulas, he reached the maximum success in the field of cosmetics, crushing the competition and presenting a new idea to the market, over and above current trends. Loris Rubino identifies like the “niche of the niche” the target of his products; a brand that becomes a real club for few. Besides his passion for cosmetology, Loris Rubino has also a great olfactory capacity, and he has been identified as one of the few true "noses" of the moment.
Despite his ambition and desire to win, Loris Rubino does not require knowledge of his mark, but he simply relies on the actual product quality, investing most in research and development and opposing to investments and commercial or excessive advertising.